Harmonized Global Marcom Framework Boosts Product Compliance and Market Relevance
100+
Products Optimized
Enhanced visibility and compliance across markets
15+
Brands Served
Improved performance across multiple categories
1800+
ASINs Aligned
Ensured product accuracy and consistency
+26%
Sales Lift
Localized positioning for underperforming products
The Challenge
A global consumer goods company with ~€30B revenue in H1 2023 and ~$156B market cap, serving 190+ countries with brands like Dove, Pears, St. Ives, and Axe, faced key challenges: underperforming products limiting growth, the need to realign product positioning for target markets, and maintaining compliance with global standards while improving regional sales performance.
Our Solution
We developed a harmonized Marcom framework to ensure global consistency with local relevance. This included: performance monitoring and compliance standards through robust tracking systems, large-scale product optimization for over 100 products across 1,800+ ASINs, visual and messaging consistency across all listings, and localized positioning for underperforming products to strengthen regional relevance.
Strategy
Comprehensive analysis and strategic planning
Execution
Precise implementation across all channels
Optimization
Continuous testing and refinement
The Results
Our strategic approach delivered exceptional results across all key performance indicators, transforming consumer goods e-commerce marketing performance and driving sustainable growth.
Immediate Impact
Results visible within the first 30-60 days
Sustained Growth
Consistent performance improvements over time
Long-term Success
Scalable systems for continued growth
Key Performance Improvements
See the dramatic improvements achieved through our strategic approach
Products Optimized
0
100
Brands Served
0
15
ASINs Aligned
0
1,800
Market Fit
$1.8M
$2.27M
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