Driving Global Consistency with Localized Impact
E-commerceMarcom

Driving Global Consistency with Localized Impact

+46%

Demo Sign-ups Increase

Stronger lead generation and engagement

+100%

Impressions

Expanded local reach and visibility

+55.6%

CTR Improvement

From 9% → 14% through optimization

+37.5%

Retention Improvement

Higher engagement and loyalty on the India site

The Challenge

A globally recognized sportswear giant, known for its performance-driven apparel and footwear, launched an India-specific website to connect with regional audiences. However, they faced challenges such as majority of traffic landing on the global (.com) site instead of the local (.in) site, the need to quickly grow localized engagement, and maintaining global brand compliance while maximizing local sales potential.

Our Solution

We implemented a structured Marcom and SEO-led strategy to strengthen local visibility and engagement. This included: Targeted SEO and content optimization using India-relevant keywords and tags, UX and site structure enhancements for a seamless localized experience, and localized product marketing with region-specific communication that complied with global brand guidelines.

1

Strategy

Comprehensive analysis and strategic planning

2

Execution

Precise implementation across all channels

3

Optimization

Continuous testing and refinement

The Results

Our strategic approach delivered exceptional results across all key performance indicators, transforming e-commerce marketing performance and driving sustainable growth.

1

Immediate Impact

Results visible within the first 30-60 days

2

Sustained Growth

Consistent performance improvements over time

3

Long-term Success

Scalable systems for continued growth

Key Performance Improvements

Transformation Results

See the dramatic improvements achieved through our strategic approach

Demo Sign-Ups

Before

1,000

+46%
After

1,460

Click-Through Rate (CTR)

Before

9%

+55.6%
After

14%

Impressions

Before

500,000

+100%
After

1,000,000

Retention & Engagement

Before

40%

+37.5%
After

55%

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