PPC Case Study: Scaling Growth for a Leading Infant Formula Brand
+67%
Sales Increase
Lift in underperforming SKU sales within 90 days
+22%
CTR Improvement
Stronger engagement with SKU-specific assets
4.5
ROAS Maintained
~22% avg. ACoS across campaigns
29
Ad Spend Allocation
Shifted from 6% → 35% to high-probability SKUs
The Challenge
The client, a household name in infant formula with ~$900M in annual revenue, faced multiple challenges: Uneven inventory sell-through across SKUs, no framework to align PPC with inventory dynamics, intense competition from Similac and private-label alternatives, limited creatives for SKU-level campaigns, and the need to scale while maintaining 3x–4x ROAS.
Our Solution
We implemented a highly structured, inventory-aware PPC strategy to address these hurdles. This included: Inventory-aware campaigns focused on underperforming SKUs, data-driven reporting aligned with sales and inventory metrics, targeted content to reinforce brand trust against competitors, prediction modeling to optimize ad spend, and SKU-specific creative refreshes for higher engagement.
Strategy
Comprehensive analysis and strategic planning
Execution
Precise implementation across all channels
Optimization
Continuous testing and refinement
The Results
Our strategic approach delivered exceptional results across all key performance indicators, transforming e-commerce marketing performance and driving sustainable growth.
Immediate Impact
Results visible within the first 30-60 days
Sustained Growth
Consistent performance improvements over time
Long-term Success
Scalable systems for continued growth
Key Performance Improvements
See the dramatic improvements achieved through our strategic approach
Underperforming SKU Sales
53,000
88,510
Ad Spend Allocation
$11,000
$35,000
Average Cost of Sale (ACoS)
25%
22%
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