Performance Marketing Case Study: Driving Student Acquisition for a Global Industrial Manufacturer
+25%
Lead Quality Improvement
Achieved through better segmentation and targeting
+20%
Reduction in Wasted Ad Spend
Optimized budget allocation to high-performing markets
+75%
Decision-Making Speed
Enabled by real-time Visual Forge dashboards
+93.75%
Sales Handoff Efficiency
Seamless lead tracking for immediate sales follow-up
The Challenge
A global leader in flow creation and industrial products, operating in 30+ countries with a portfolio of 40+ brands, faced challenges in managing a complex advertising portfolio. The lack of unified visibility across platforms, difficulty in identifying high- versus low-performing markets and products, and inconsistent conversion quality despite high lead volume hindered campaign optimization.
Our Solution
We implemented a data-driven performance marketing strategy, unifying cross-platform data with DataStream Suite and standardizing KPIs across geographies. Campaigns were segmented by geography, product line, and channel with tailored audience targeting. Visual Forge dashboards enabled real-time tracking of leads, calls, and lead conversions, while budget reallocation and A/B testing optimized performance.
Strategy
Comprehensive analysis and strategic planning
Execution
Precise implementation across all channels
Optimization
Continuous testing and refinement
The Results
Our strategic approach delivered exceptional results across all key performance indicators, transforming industrial manufacturing marketing performance and driving sustainable growth.
Immediate Impact
Results visible within the first 30-60 days
Sustained Growth
Consistent performance improvements over time
Long-term Success
Scalable systems for continued growth
Key Performance Improvements
See the dramatic improvements achieved through our strategic approach
Lead Quality
45%
56%
Cost per Conversion
$400
$320
Decision-Making Speed (Hours to Insight)
48
12
Sales Handoff Speed (Hours)
240
15
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