Boosting Digital Order Conversions for a Leading Restaurant Chain
Restaurant/QSRUI/UX DesignData Analytics

Boosting Digital Order Conversions for a Leading Restaurant Chain

+10%

Conversion Rate Increase

Higher order completions through optimized checkout flows

+27.8%

ACOS Efficiency

Improved sales per ad spend with unified analytics

+35%

Repeat Order Rate Increase

Enhanced customer experience drove repeat engagement

+68%

Cross-Platform Continuity Rate

Percentage of users with unified sessions across web, mobile, and app

The Challenge

A leading quick-service restaurant (QSR) chain struggled with low online conversion rates due to cumbersome checkout processes and high drop-off rates. Fragmented analytics across web, mobile sites, Android, and iOS apps limited performance visibility. Customer preferences and pain points were poorly mapped, leading to a suboptimal user experience and inefficient advertising spend.

Our Solution

We conducted in-depth analysis of purchasing patterns and drop-off points using advanced analytics to identify friction areas. Holistic tracking was implemented across web, mobile sites, and apps to unify performance visibility. Product flows and checkout UX were streamlined for reduced friction, while Visual Forge dashboards provided real-time insights into KPIs, enabling rapid campaign optimization.

1

Strategy

Comprehensive analysis and strategic planning

2

Execution

Precise implementation across all channels

3

Optimization

Continuous testing and refinement

The Results

Our strategic approach delivered exceptional results across all key performance indicators, transforming restaurant/qsr marketing performance and driving sustainable growth.

1

Immediate Impact

Results visible within the first 30-60 days

2

Sustained Growth

Consistent performance improvements over time

3

Long-term Success

Scalable systems for continued growth

Key Performance Improvements

Transformation Results

See the dramatic improvements achieved through our strategic approach

Conversion Rate

Before

2.5%

+10%
After

2.75%

ACOS Efficiency

Before

18%

+27.8%
After

13%

Repeat Order Rate

Before

22%

+35%
After

29.7%

Cross-Platform Continuity Rate

Before

50%

+36%
After

68%

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