
Boosting Digital Order Conversions for a Leading Restaurant Chain
+10%
Conversion Rate Increase
Higher order completions through optimized checkout flows
+27.8%
ACOS Efficiency
Improved sales per ad spend with unified analytics
+35%
Repeat Order Rate Increase
Enhanced customer experience drove repeat engagement
+68%
Cross-Platform Continuity Rate
Percentage of users with unified sessions across web, mobile, and app
The Challenge
A leading quick-service restaurant (QSR) chain struggled with low online conversion rates due to cumbersome checkout processes and high drop-off rates. Fragmented analytics across web, mobile sites, Android, and iOS apps limited performance visibility. Customer preferences and pain points were poorly mapped, leading to a suboptimal user experience and inefficient advertising spend.
Our Solution
We conducted in-depth analysis of purchasing patterns and drop-off points using advanced analytics to identify friction areas. Holistic tracking was implemented across web, mobile sites, and apps to unify performance visibility. Product flows and checkout UX were streamlined for reduced friction, while Visual Forge dashboards provided real-time insights into KPIs, enabling rapid campaign optimization.
Strategy
Comprehensive analysis and strategic planning
Execution
Precise implementation across all channels
Optimization
Continuous testing and refinement
The Results
Our strategic approach delivered exceptional results across all key performance indicators, transforming restaurant/qsr marketing performance and driving sustainable growth.
Immediate Impact
Results visible within the first 30-60 days
Sustained Growth
Consistent performance improvements over time
Long-term Success
Scalable systems for continued growth
Key Performance Improvements
See the dramatic improvements achieved through our strategic approach
Conversion Rate
2.5%
2.75%
ACOS Efficiency
18%
13%
Repeat Order Rate
22%
29.7%
Cross-Platform Continuity Rate
50%
68%
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