Driving Growth for an Online Eyewear Retailer
+58%
Traffic Increase
Non-brand organic traffic growth 117K -> 185K Monthly
+68%
Conversion Increase
Boosted engagement and stronger CVR
+72%
SERP Impressions Growth
Higher SERP Visbility
+36%
Average Rank
Ranking position improvement from 12.8 to 8.2
The Challenge
The client, an affordable online eyewear retailer with projected e-commerce revenue of USD 455M by 2024, faced significant hurdles: Stiff competition in a saturated eyeglasses market, decline in Brand organic traffic (–21.5%) reducing overall visibility, and urgent need to strengthen non-brand traffic to drive sustainable growth and revenue.
Our Solution
We deployed a multi-layered SEO strategy to overcome visibility and traffic challenges: PLP/PDP Optimization - Enhanced product listing and detail pages with structured data, improved meta tags, and enriched product descriptions. CTR Enhancements - Rewrote title tags and meta descriptions with compelling, click-worthy messaging to improve engagement. IA Expansion - Resurfaced deep PLPs to improve accessibility and capture untapped traffic opportunities.
Strategy
Comprehensive analysis and strategic planning
Execution
Precise implementation across all channels
Optimization
Continuous testing and refinement
The Results
Our strategic approach delivered exceptional results across all key performance indicators, transforming e-commerce marketing performance and driving sustainable growth.
Immediate Impact
Results visible within the first 30-60 days
Sustained Growth
Consistent performance improvements over time
Long-term Success
Scalable systems for continued growth
Key Performance Improvements
See the dramatic improvements achieved through our strategic approach
Monthly Non-brand Organic Traffic
117,000
185,000
Conversion Rate
1.8%
3%
Average Ranking Position
12.8
8.2
Impressions Volume
3.25M
5.59M
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