Student Acquisition Campaign: A Performance Marketing Case Study
181
New Leads Generated
Achieved within just 5 weeks of campaign execution
140
Highly Relevant U.S.-Only Leads
77% of total leads were domestic
$29
Final Cost Per Lead (CPL)
Reduced to $29 in the final phase
20x
Reduction in CPA
Achieved 20x decrease in cost per acquisition
The Challenge
A leading U.S. education institution offering flexible on-campus and online programs in nursing, healthcare, business, and technology needed to attract transfer students within a tight 5-week campaign window. The project faced multiple limitations, including no landing page redesign, strict compliance restrictions, and the need to deliver high-quality leads quickly.
Our Solution
We executed a highly agile performance marketing strategy centered on hyper-focused regional targeting. Campaigns were tailored to highlight MBA advancement, transfer credit ease, and immigration support — positioning the institution as the most seamless transfer option. Mobile-first creatives and AI-driven optimizations ensured strong lead flow despite structural limitations.
Strategy
Comprehensive analysis and strategic planning
Execution
Precise implementation across all channels
Optimization
Continuous testing and refinement
The Results
Our strategic approach delivered exceptional results across all key performance indicators, transforming education marketing performance and driving sustainable growth.
Immediate Impact
Results visible within the first 30-60 days
Sustained Growth
Consistent performance improvements over time
Long-term Success
Scalable systems for continued growth
Key Performance Improvements
See the dramatic improvements achieved through our strategic approach
Lead Generation
32%
181%
Lead Quality
21%
140%
Cost Efficiency (CPA)
$1,100
$55
Cost Per Lead (CPL)
$100
$29
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