Scaling Organic Growth for a Global Electrical Equipment Manufacturer
+42%
Traffic Increase
YoY growth in non-brand organic traffic
+46%
Click Growth
Increase in organic clicks from 20.6K → 30.1K
+68%
Impressions Growth
Improved visibility from 235K → 395K
+58%
Lead Growth
More B2B decision-maker leads captured
The Challenge
The client, a global manufacturer and exporter of electrical equipment operating primarily in the B2B space, faced multiple SEO challenges: operating in a low search-volume B2B category with limited organic demand, a website not optimized for high-intent industrial keywords, weak visibility for global and multilingual searches, and limited organic leads despite maintaining ~34K monthly traffic.
Our Solution
We developed a comprehensive SEO strategy designed to drive qualified traffic and improve lead generation. The approach included: targeted keyword strategy focused on high-intent transactional and long-tail industrial queries; on-page optimization with refined metadata and content to establish topical authority; and technical SEO improvements to enhance site speed, crawlability, and internal linking.
Strategy
Comprehensive analysis and strategic planning
Execution
Precise implementation across all channels
Optimization
Continuous testing and refinement
The Results
Our strategic approach delivered exceptional results across all key performance indicators, transforming manufacturing marketing performance and driving sustainable growth.
Immediate Impact
Results visible within the first 30-60 days
Sustained Growth
Consistent performance improvements over time
Long-term Success
Scalable systems for continued growth
Key Performance Improvements
See the dramatic improvements achieved through our strategic approach
Monthly Non-Brand Organic Traffic
100%
142%
Organic Clicks
20,600
30,100
Organic Impressions
235,000
395,000
B2B Lead Generation
120%
190%
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